Enlighten your ideas

The best ideas are born from a change of perspective. Through our articles, we not only seek to stimulate your creativity and guide your decision-making, we also share with you concrete tools to develop your know-how.

Spotlight on climate change adaptation

Our thematic newsletter on climate change adaptation

Spotlight on the meetings and conventions market

Our thematic newsletter on the meetings and conventions market

Science and Tourism, the Duo at the Service of Whales

Contrary to THE famous popular belief, tourism development can be part of the solution to the environmental, societal and economic challenges of a community. But in order for this development to take place and be sustainable,

Spotlight on collective entrepreneurship in tourism

Our thematic newsletter on collective entrepreneurship

Is collective entrepreneurship in tourism essential for our destinations?

Discover the importance of collective entrepreneurship in tourism in Quebec. Learn how cooperatives and commercial NPOs are revitalizing tourist destinations through innovative and sustainable initiatives.

Focus on equity, diversity, inclusion, and accessibility

Our thematic newsletter on equity, diversity and inclusion (EDI)

Spotlight on recreotourism

Our thematic newsletter for the month of March 2024 on recreotourism

Spotlight on our year 2023

Our thematic watch bulletin, which looks at 2023, and the opal governance approach.

Inspiration

Retrospective 2023 at Touriscope

Article sharing the achievements and achievements of Touriscope in 2023.

Tourism as a lever for reconnecting with the territory

Let's start by defining the socio-ecological transition and then let's continue with six levers that tourist organizations have at their disposal to promote reconnection to the territory and its inhabitants.

Hybrid places and tourism, a necessary network

Mixed uses, hybrid places, third places that meet the needs of the community... The tourism sector should be a little more interested in these trends.

(Re) discover its territory, inspiring initiatives!

The border restrictions imposed by the COVID-19 pandemic have transformed the way we travel. Local tourism has emerged as an attractive alternative. Let's take a look at the best practices that are emerging.

A great employee experience!

Good practices and case studies in human resources management for tourism businesses.

What if you stopped promoting your territory?

Reflection on the new roles of destination management organizations (DMO or OGD) thanks to an interview with La Tangente who presents their new business model to us.

Get ready for the recovery!

Trends and adaptation solutions to ensure that tourism destinations and businesses are ready to welcome visitors this year.

Pandemic and sustainable tourism: why and how to make your organization evolve in 5 steps

58% of people care more about the environment now than before the pandemic. Challenges, trends and a 5-step approach.

Knowledge

Demystifying the use of digital traveller data

Destinations must compile and analyze data on current and potential visitors to their territory: issues, challenges and examples of good practices around the collection and management of customer data.

Rethinking tourism performance in a sustainable way

Article sharing the various options for rethinking tourism performance in a sustainable way

Impact of the pandemic on the outdoor activities of residents of the Maritimes

Results of a survey conducted by Touriscope in 2020-2021 - Analysis to help tourism players in the Maritimes in their 2021-2022 planning.

2020 in retrospective - tourism trends and challenges

Importance of data, the need to reinvent oneself, strengthened trends, new coveted customers, HR challenges & health and safety above all.

Maritime residents' 2020 travel intentions

Results of a survey conducted by Touriscope among residents of the Maritimes - Pandemic and travel behavior (travel intentions, budget, activities)

International students, how do you recruit them?

Tourism workforce: International students in Quebec: Who are they? Where to find them? What are the procedures for the employer? How to seduce them?

Fans of authentic experiences

Tourist customer profile - A growing number of travelers are looking for authenticity. Who are they? How to adapt your offer? How do you attract them?

Towards new pricing strategies for attractions

Trend - Tourist attractions are inspired by revenue management in the airline and hotel industries: dynamic pricing, loyalty programs.

Know-how

How to properly design sustainable tourism products?

Explore the disconnect between intention and action in sustainable travel as we dissect obstacles and offer solutions.

How to develop good sustainable tourist mobility projects?

Faced with the numerous environmental challenges associated with private cars, how can we arouse the desire to travel differently?

When 2 companies meet to discuss their shared challenges

TourScope and O Strategy, 2 similar non-competing companies, used the open forum method to be more creative in solving problems.

Consulting residents, a must today!

2 reasons to consult residents: Orienting tourism development/evaluating perceptions and social acceptability of an activity or project

Loyalty, at the heart of the customer experience

Customer retention is a major challenge for small and medium-sized businesses. So why and how to stand out with an effective and attractive loyalty program?

Develop sustainable tourism through the business model framework

Does your organization want to improve its social and environmental performance? Here is a tool that will help you approach sustainability in a strategic way.

Package pricing, step by step

Our advice to support tourist operators in creating a package: creation, marketing, communication and partnerships!

A successful survey in 5 steps

Strategic knowledge: Our advice for tourism organizations who want to conduct a successful survey in 5 steps.

4 ways to extend your tourist season

Tourism and seasonality: 4 possible solutions to mitigate its effects and ensure the quality of the visitor experience.

How to do strategic intelligence without spending a week

Business intelligence: 3 good reasons to incorporate business intelligence into your schedule and how to do it effectively in 4 easy steps.

How can we promote the local culinary heritage?

Gourmet tourism: 5 priorities and recommendations based on the best practices of rural destinations renowned for their culinary tourism offer.

6 simple marketing tips to bounce back during a pandemic

Marketing advice for tourism players: Anticipation of questions, adaptation of photos, reassuring messages, online booking and flexible policies are among the essentials.

Lean, Six Sigma, Design Thinking and Agility: the inseparables of a successful customer experience

Best practice - All of these approaches can coexist and be adopted by tourism organizations looking to improve the customer experience.

White Papers

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Updates

Touriscope adopts the CSR commitment

The commitment is the result of a profound collective reflection carried out in a few months.

“Enclaireur.se”, our new common job title

The members of the Touriscope team have a new common job title that reflects the values of the company. The term “Scout” was chosen accordingly.

Touriscope continues to grow and consolidates its online presence

Touriscope announces the appointment of two employees, the appointment of a new shareholder and reveals a new website with more content relevant to tourism organizations.

Hidden meanings behind our illustrations

Our slogan and illustrations hide several symbols and meanings that represent the history, vision, values and offer of Touriscope, as well as our relationships with you.

Touriscope sponsors the 2022 Symposium of Sustainable Tourism Quebec

Supporting the organization was a matter of course since Touriscope has been a member of TDQ since its inception.

Tools

Action prioritization matrix

This tool makes it possible to order priority actions among a multitude of ideas and to eliminate those that require a lot of effort for few results.

Sustainable business model framework

Visualize your environmental and social impacts at first, then identify opportunities to make your business model more sustainable.

Stakeholder matrix

This tool makes it possible to categorize the stakeholders of a project according to their interest and their power, in order to define the type of commitment they require.

Lean Canvas

This tool makes it possible to verify the viability of a project on the market in a simple and visual way.

Personas

This tool makes it possible to refine the profile of target marketing customers or even the stakeholders of an organization or a project.

FOAR matrix

In addition to an FFOM, FOAR analysis (Strengths, Opportunities, Aspirations, Results) makes it possible to focus on positive points and to visualize the context of an organization or a project.

FFOM matrix

The Strengths Weaknesses Opportunities Threat Matrix (FFOM or SWOT in English) makes it possible to draw up a portrait prior to strategic planning.

Newsletters

Focus on collaboration, coopetition and the circular economy

Thematic newsletter on collaboration and co-opetition to achieve goals common to several organizations. Links with the circular economy, which requires working in partnership to give resources a second life.

Focus on creativity and sustainable development

Our April 2022 thematic newsletter on raising awareness and adapting to climate change, in particular with the Climate Fresque. As well as the link between vacation and creativity.

Spotlight on residents and their multiple roles in tourism

March 2022 thematic newsletter on how to consult residents for tourism development, and what roles do they play in the tourism economy? Consumer, supplier, citizen, influencer and welcoming.

Shedding light on winter heat and the employee experience

Our thematic newsletter on the winter tourist experience. Many Canadians don't do any outdoor winter activities. Ideas for breaking down barriers.

Focus on digital data and sustainable tourism indicators

Our thematic newsletter on the use of technological tools in tourism and data collection.