Spotlight on the meetings and conventions market

Editorial of September 12, 2024

The meeting and convention market is an exciting sector, at the crossroads of innovation and tourism development. It not only helps to boost destinations throughout the year, but also to pave the way for new ideas and collaborations. In a context where flexibility and adaptation are essential, business events are becoming stepping stones to shape the future of tourism.

In this newsletter, we explore how conference tourism is evolving to meet current needs. Learn about emerging trends that are transforming the attendee experience, allowing organizers to maximize the impact of their events. See also how conventions and meetings adapt to the expectations of participants in order to attract them.

For example, in the workplace, well-being is now a major priority, reflecting a significant trend

Finally, learn more about the importance of conference tourism for the attractiveness of destinations thanks to the example of the Costa del Sol, a leading destination in Spain, which reinforces its position in this competitive market.

Hopefully, these perspectives will broaden your understanding of the sector and stimulate thought-provoking thinking for your next initiatives.

Sophie

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Spotlight on a Touriscope project

How to facilitate the attraction of international business events

As part of a study for Tourisme Laval and the Quebec Ministry of Tourism, we developed a comparative analysis of incentives aimed at attracting international events to Quebec, in collaboration with #MEET4IMPACT. A first deliverable made it possible to draw up a portrait of the actors involved, the types of events concerned, the importance of incentives in the criteria for selecting destinations and the conditions for obtaining them. A correlation was made between the expectations and needs of the organizers and the offer of incentives from the destinations. Finally, some issues and trends were detailed. A second deliverable shed light on the incentive programs in fifteen destinations around the world. The analysis of these programs, combined with the elements raised in the first deliverable, made it possible to issue recommendations in order to develop an incentive program to attract international business events to Quebec.

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Elsewhere on the web

Technology and innovation at the heart of events

The Cvent article identifies major trends in the event industry in 2024, highlighting a convergence between technology, sustainability, and cost control. At the very beginning of this list of trends is the importance of the human aspect in events and conferences. According to the article, “in-person experiences provide more opportunities for deeper engagement, networking, and interactions, making them essential for business.” Technology is becoming essential, with tools like shared room diagrams, facilitating collaboration between organizers and suppliers, while optimizing tight budgets. Finally, events are also becoming more sustainable and accessible, meeting the growing expectations of consumers for responsible actions. While cost is still a barrier, actions such as reducing plastics and selecting local suppliers offer affordable solutions. This article shows how current trends can transform your next meetings..

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International congresses, innovation and important legacies

Business tourism continues to evolve in Montreal, a city that, according to the Palais des Congrès, hosts 56% of international events held in Canada. As this recent article in La Presse illustrates, large-scale events leave important legacies, both for the economy and for the local social and cultural fabric. Hosting these congresses not only makes it possible to generate substantial economic benefits for local businesses, but also to strengthen local capacities in research, innovation and training. All of this has a significant impact on the human capital of destinations. These international events also promote the exchange of knowledge and create networks that last beyond the time the events are held. To learn more about Montreal's goals and ambitions in this sector, we invite you to read the full article here.

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Pushing tourism seasonality through meetings

Business tourism continues to evolve in Montreal, a city that, according to the Palais des Congrès, hosts 56% of international events held in Canada. As this recent article in La Presse illustrates, large-scale events leave important legacies, both for the economy and for the local social and cultural fabric. Hosting these congresses not only makes it possible to generate substantial economic benefits for local businesses, but also to strengthen local capacities in research, innovation and training. All of this has a significant impact on the human capital of destinations. These international events also promote the exchange of knowledge and create networks that last beyond the time the events are held. To learn more about Montreal's goals and ambitions in this sector, we invite you to read the full article here.

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News - Touriscope

Touriscope at the 2024 World Acadian Congress

Our two Girl Scouts Réanne and Camille were present at World Acadian Congress 2024, which took place in the Acadian regions of Clare and Argyle in Nova Scotia in August. Already from the region, Réanne was proud to represent and share her beautiful part of the country during this event. At the CMA Economic Forum, organized by the Nova Scotia Economic Development Council and Sainte-Anne University, Camille participated in a panel on sustainable tourism. This event was an opportunity to network, to discover businesses and economic actors as well as to take advantage of the territory by discovering culture, food and people!

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