Spotlight on our year 2023

Editorial of January 23, 2024

In this month of January, full of promises and new perspectives, let us take a moment to reflect on the period that has just ended. The articles in this newsletter look back on 2023, an eventful year that saw questions about our industry intensify and particularly about its contribution to the development of territories and the valorization of communities.

If the paradigm shift should come from the various decision-making spheres, it seems obvious to us that the impetus must also emerge from the organizations that make up our ecosystem.

At Touriscope, the year 2023 will have been marked by our flight towards opality. For us, this model of horizontal management of organizations represents an essential evolution, motivated by our deep desire to see all members of our company thrive and to remain agile in a sector that is constantly changing.

Through a redistribution of responsibilities and the promotion of autonomy, Touriscope scouts actively develop their intrapreneurial abilities. Everyone's potential is unleashed to nourish our reason for being and to best meet the needs of our ecosystem.

This reinvention of the way we operate aspires to inspire other players in the sector. Rethinking our approaches contributes to raising industry standards by stimulating innovation and by positioning ourselves as an essential positive player in the influence of tourist landscapes. Let 2024 be the year in which we dare to deeply question our paradigms to shape a more innovative, caring and resilient tourism industry together.

Camille

Original TouriScope article

2023 in retrospective at Touriscope

Thanks to its various mandates in 2023, the Touriscope team of Girl Scouts was able to observe certain issues, evolutions and trends in tourism organizations in the Maritimes and Quebec. A look back at this year marked in particular by the multiplication of sustainability initiatives and tools, the highlighting of regenerative tourism, the development of accessibility in the reception and the valorization of local cultures. Continue reading the full article here.

Elsewhere on the web

The Opale organization: the new stage of business development

As explained in the editorial, the year 2023 was synonymous with a big change for Touriscope, which went from a vertical to horizontal management mode, called Opality. Highlighted in 2014 by Frédéric Laloux, this concept aims to eliminate hierarchy and thus ensure equality among company employees. The Touriscope team has thus divided roles in order to ensure the smooth running of the company. We wanted to share with you an article summarizing our new governance model. If you are interested in this concept, we will be happy to discuss it with you!

2023 Tourism Outlook by Destination Canada

In this report, Destination Canada, in collaboration with Tourism Economics, presents a A retrospective of tourism in Canada in autumn 2023 as well as tourism prospects until 2030. Tourism demand is constantly increasing and it is not over: an increase of 30% is expected in 6 years! However, the territory is currently not in a position to welcome as many visitors, which causes many challenges for the tourism industry. The most desirable scenario would be to start transforming the sector now, thus making it possible to generate 20 billion dollars per year by 2030.

Inspired by the French concept “sustainable destination animation”

It is undeniable that the integration of sustainability into the tourist offer in 2024 is a priority. So, we wanted to share with you the inspiring example of The MONA (the network of tourist offices in the Nouvelle-Aquitaine region in France) which organized a review day last December, with forty actors from the network, on the actions implemented on the Sustainable Animation of Destination (ADDES). This event generated the deployment of numerous network initiatives, so that in 2022, no less than 149 best practices were identified in Destination Management Organizations (ODGs) in the region!

Our projects

Harmonization of the bicycle product in Bas-Saint-Laurent

In 2023, Touriscope experienced increasing demand from its customers for the development of cycle tourism. Following this trend, the Bas-Saint-Laurent tourist region asked Touriscope to carry out an opportunity study aimed at positioning the region as an essential destination for cycling enthusiasts. As part of this collaboration, a six-phase diagnosis was initiated to establish the foundations of the reflection with a view to harmonizing the bicycle product. These phases included a portrait of the current offer, a comparison with references, consultations with stakeholders, a competitive analysis, a study of traveller behavior, as well as a synthetic diagnosis. This mission made it possible to develop a regional vision for the development of cycling tourism, identifying opportunities related to the leadership and harmonization of the bicycle product, while highlighting aspects requiring particular attention.

Our services

The shift towards Opality creates added value for you and our service offer.

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Indeed, this management method favors rapid and adaptive decision-making. This translates into an ability to respond easily to course changes, opportunities, and challenges that arise.

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By distributing responsibilities, each individual has the opportunity to contribute to innovation. Ideas and talents are in the right place, promoting creativity within the organization and for our customers.

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