Find here the contents shared in our April 2022 thematic newsletter.
Editorial of April 5, 2022
April: a month to create and save our planet
In tourism, the month of April is often a balance sheet. It is also an opportunity to plan the summer season, recruit, do the cleaning... and I hope to enjoy an Easter ski vacation!
In April, there are two international days related to themes that are very promising for the future of tourism. April 21st is World Creativity and Innovation Day And on April 22 the International Mother Earth Day. It inspires me.
On the one hand, managers must redouble their efforts in order to adapt to a business environment characterized by profound changes. Resilience, ability to adapt, creativity and innovation will have to be there to face future climate, technological, demographic and health changes.
On the other hand, the tourism industry relies a lot on the quality of our natural environment, our landscapes, and biodiversity. In short, a healthy planet. Truly sustainable tourism involves meeting many challenges. What is the purpose of these international days? They are intended to be opportunities to inform the public on major issues, in particular through awareness-raising and mobilization activities. At your level, it could be an opportunity to organize a creative activity such as a brainstorming session to find a solution to a challenge encountered. Or to identify an ecosystem in your environment for which you could commit yourself to its restoration or protection.
Good month of April creative, innovative and at the service of the planet.
Original Article: TourScope
The game as a lever for climate action!
The climate crisis is the biggest challenge that humanity will ever face. The creative minds behind the Climate fresco have developed a game that is accessible to everyone, regardless of their level of knowledge. It is a fantastic awareness-raising tool that also allows you to recognize how to take action. Our colleague Nadège wants to work with local actors to adapt the game to the challenges of our tourism industry and eventually become a workshop leader!
Elsewhere on the web
Sustainable vacations in the South are possible!
In many people's minds, there's nothing less sustainable than an all-inclusive vacation in the south. Iberostar shows us how the sector can transform with an ambitious vision and a science-based approach: zero single-use plastic since 2020, zero waste in 2025 and carbon neutral in 2030, and much more. They also recognize the importance of restoring the health of coastal ecosystems that support their properties. At Touriscope, we believe that all actors and all sectors can go green, for the benefit of visitors, communities visited and nature.
When innovation and rurality go hand in hand!
Innovation is not just for urban areas! This is demonstrated by the projects supported by the Slow Tourism Lab. in France, a network to support sustainable tourism innovation adapted to rural areas. Local organizations are interested in this model, in particular Tourisme Haut Richelieu in Montérégie. We particularly like the community approach where everyone can offer their skills or announce their needs!
When vacations fuel creativity
One Nice article from the journal Gestion HEC that combines creativity and the ability to innovate with taking vacations, rest and finding inspiration in your passions. “To be creative, we must necessarily be interested in problems or disciplines other than our own. You always end up drawing surprising parallels.” Would there be opportunities in that? We'll let you think about it!
Our projects
Reinventing ourselves under the threat of climate change
TouriScope recently collaborated with the Pays de la Sagouine, an important tourist attraction in Acadia in New Brunswick. This theatrical village, based on a famous literary work, is threatened in the medium term by rising ocean levels caused by global warming. The team only has between 15 and 20 years to implement adaptation measures such as the repositioning of part of the offer on land, the integration of sustainable infrastructures and the involvement of residents to put the Country at the heart of their daily lives. There is no time to lose!
Our services
Do you have a tourism project?
Touriscope, in collaboration with other specialized partners, can help you! Learn more about our services here
- Market study
- (pre) feasibility study
- Study of opportunities and development potentials
- Etc.
Another need? Contact us, we will be happy to discuss it!
Featured image: Diego PH on UnSplash
POSTED
4/5/2022