Hidden meanings behind our illustrations

“Making the tourist landscape shine”

Make it shine:

• For you, it's about extending your growth, your reputation, your knowledge and your skills.
• For us, this means highlighting and increasing the attractiveness of your destination.
  

‍The tourist landscape:

An expression that evokes both travel and the ecosystem in which your organization operates.

The Lighthouse

The lighthouse represents our identity.

• We are a trend observatory with a 360° vision. From up there, we offer our customers new “points of view.”
• With our knowledge, we guide our customers in making informed decisions.
• The lighthouse and the rocks are a reminder of Touriscope's birthplace, the Maritimes.
  

Strategy

• The cable car tower is reminiscent of a chess piece, a strategic game par excellence!
• Like gondolas, we allow our customers to gain height and change their perspective.
• We are building a framework for analyzing the tourism landscape, but we do not hesitate to leave it to be creative.
  

Business intelligence

• The business environment can be observed and measured, like these trees that take the form of a bar graph.
• The human being, at the center of the process, gives meaning to data. We are there to analyze and interpret them.
• The framework reminds us that there are always external elements to take into account for a better understanding.

Professional support

• The building evokes your organization, at the heart of the analytical framework, and its resulting business environment.
• The bubbles remind us that within the organization, it is the human that we support.
• The bubbles also symbolize our approach based on dialogue and co-creation. We believe that a shared vision is a condition for success.
  

Gain Height

• The campaign is a return to basics. What's important to you is also important to us.
• Through hot air ballooning, we help our customers to take to the skies, because the best ideas come from a change of perspective.
• We are building a framework for analysing the tourist landscape, but getting out of it is necessary to bring out innovative thinking.

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Illustrations designed by Punch Branding Inc