Enlighten your ideas
The best ideas are born from a change of perspective. Through our articles, we not only seek to stimulate your creativity and guide your decision-making, we also share with you concrete tools to develop your know-how.
Enlighten your ideas
Shedding light on winter heat and the employee experience
Our thematic newsletter on the winter tourist experience. Many Canadians don't do any outdoor winter activities. Ideas for breaking down barriers.
Read moreFocus on digital data and sustainable tourism indicators
Our thematic newsletter on the use of technological tools in tourism and data collection.
Read morePersonas
This tool makes it possible to refine the profile of target marketing customers or even the stakeholders of an organization or a project.
Read moreFOAR matrix
In addition to an FFOM, FOAR analysis (Strengths, Opportunities, Aspirations, Results) makes it possible to focus on positive points and to visualize the context of an organization or a project.
Read moreFFOM matrix
The Strengths Weaknesses Opportunities Threat Matrix (FFOM or SWOT in English) makes it possible to draw up a portrait prior to strategic planning.
Read moreLean Canvas
This tool makes it possible to verify the viability of a project on the market in a simple and visual way.
Read moreAction prioritization matrix
This tool makes it possible to order priority actions among a multitude of ideas and to eliminate those that require a lot of effort for few results.
Read moreStakeholder matrix
This tool makes it possible to categorize the stakeholders of a project according to their interest and their power, in order to define the type of commitment they require.
Read moreInspiration
Retrospective 2023 at Touriscope
Article sharing the achievements and achievements of Touriscope in 2023.
READ MORETourism as a lever for reconnecting with the territory
Let's start by defining the socio-ecological transition and then let's continue with six levers that tourist organizations have at their disposal to promote reconnection to the territory and its inhabitants.
READ MOREHybrid places and tourism, a necessary network
Mixed uses, hybrid places, third places that meet the needs of the community... The tourism sector should be a little more interested in these trends.
READ MORE(Re) discover its territory, inspiring initiatives!
The border restrictions imposed by the COVID-19 pandemic have transformed the way we travel. Local tourism has emerged as an attractive alternative. Let's take a look at the best practices that are emerging.
READ MOREA great employee experience!
Good practices and case studies in human resources management for tourism businesses.
READ MOREWhat if you stopped promoting your territory?
Reflection on the new roles of destination management organizations (DMO or OGD) thanks to an interview with La Tangente who presents their new business model to us.
READ MOREGet ready for the recovery!
Trends and adaptation solutions to ensure that tourism destinations and businesses are ready to welcome visitors this year.
READ MOREPandemic and sustainable tourism: why and how to make your organization evolve in 5 steps
58% of people care more about the environment now than before the pandemic. Challenges, trends and a 5-step approach.
READ MOREKnowledge
Demystifying the use of digital traveller data
Destinations must compile and analyze data on current and potential visitors to their territory: issues, challenges and examples of good practices around the collection and management of customer data.
READ MORERethinking tourism performance in a sustainable way
Article sharing the various options for rethinking tourism performance in a sustainable way
READ MOREImpact of the pandemic on the outdoor activities of residents of the Maritimes
Results of a survey conducted by Touriscope in 2020-2021 - Analysis to help tourism players in the Maritimes in their 2021-2022 planning.
READ MORE2020 in retrospective - tourism trends and challenges
Importance of data, the need to reinvent oneself, strengthened trends, new coveted customers, HR challenges & health and safety above all.
READ MOREMaritime residents' 2020 travel intentions
Results of a survey conducted by Touriscope among residents of the Maritimes - Pandemic and travel behavior (travel intentions, budget, activities)
READ MOREInternational students, how do you recruit them?
Tourism workforce: International students in Quebec: Who are they? Where to find them? What are the procedures for the employer? How to seduce them?
READ MOREFans of authentic experiences
Tourist customer profile - A growing number of travelers are looking for authenticity. Who are they? How to adapt your offer? How do you attract them?
READ MORETowards new pricing strategies for attractions
Trend - Tourist attractions are inspired by revenue management in the airline and hotel industries: dynamic pricing, loyalty programs.
READ MOREKnow-how
How to properly design sustainable tourism products?
Explore the disconnect between intention and action in sustainable travel as we dissect obstacles and offer solutions.
READ MOREHow to develop good sustainable tourist mobility projects?
Faced with the numerous environmental challenges associated with private cars, how can we arouse the desire to travel differently?
READ MOREWhen 2 companies meet to discuss their shared challenges
TourScope and O Strategy, 2 similar non-competing companies, used the open forum method to be more creative in solving problems.
READ MOREConsulting residents, a must today!
2 reasons to consult residents: Orienting tourism development/evaluating perceptions and social acceptability of an activity or project
READ MORELoyalty, at the heart of the customer experience
Customer retention is a major challenge for small and medium-sized businesses. So why and how to stand out with an effective and attractive loyalty program?
READ MOREDevelop sustainable tourism through the business model framework
Does your organization want to improve its social and environmental performance? Here is a tool that will help you approach sustainability in a strategic way.
READ MOREPackage pricing, step by step
Our advice to support tourist operators in creating a package: creation, marketing, communication and partnerships!
READ MOREA successful survey in 5 steps
Strategic knowledge: Our advice for tourism organizations who want to conduct a successful survey in 5 steps.
READ MORE4 ways to extend your tourist season
Tourism and seasonality: 4 possible solutions to mitigate its effects and ensure the quality of the visitor experience.
READ MOREHow to do strategic intelligence without spending a week
Business intelligence: 3 good reasons to incorporate business intelligence into your schedule and how to do it effectively in 4 easy steps.
READ MOREHow can we promote the local culinary heritage?
Gourmet tourism: 5 priorities and recommendations based on the best practices of rural destinations renowned for their culinary tourism offer.
READ MORE6 simple marketing tips to bounce back during a pandemic
Marketing advice for tourism players: Anticipation of questions, adaptation of photos, reassuring messages, online booking and flexible policies are among the essentials.
READ MORELean, Six Sigma, Design Thinking and Agility: the inseparables of a successful customer experience
Best practice - All of these approaches can coexist and be adopted by tourism organizations looking to improve the customer experience.
READ MOREWhite Papers
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Updates
Touriscope adopts the CSR commitment
The commitment is the result of a profound collective reflection carried out in a few months.
READ MORE“Enclaireur.se”, our new common job title
The members of the Touriscope team have a new common job title that reflects the values of the company. The term “Scout” was chosen accordingly.
READ MORETouriscope continues to grow and consolidates its online presence
Touriscope announces the appointment of two employees, the appointment of a new shareholder and reveals a new website with more content relevant to tourism organizations.
READ MOREHidden meanings behind our illustrations
Our slogan and illustrations hide several symbols and meanings that represent the history, vision, values and offer of Touriscope, as well as our relationships with you.
READ MORETouriscope sponsors the 2022 Symposium of Sustainable Tourism Quebec
Supporting the organization was a matter of course since Touriscope has been a member of TDQ since its inception.
READ MORETools
Action prioritization matrix
This tool makes it possible to order priority actions among a multitude of ideas and to eliminate those that require a lot of effort for few results.
Read moreSustainable business model framework
Visualize your environmental and social impacts at first, then identify opportunities to make your business model more sustainable.
Read moreStakeholder matrix
This tool makes it possible to categorize the stakeholders of a project according to their interest and their power, in order to define the type of commitment they require.
Read moreLean Canvas
This tool makes it possible to verify the viability of a project on the market in a simple and visual way.
Read morePersonas
This tool makes it possible to refine the profile of target marketing customers or even the stakeholders of an organization or a project.
Read moreFOAR matrix
In addition to an FFOM, FOAR analysis (Strengths, Opportunities, Aspirations, Results) makes it possible to focus on positive points and to visualize the context of an organization or a project.
Read moreFFOM matrix
The Strengths Weaknesses Opportunities Threat Matrix (FFOM or SWOT in English) makes it possible to draw up a portrait prior to strategic planning.
Read moreNewsletters
Focus on the Canadian Francophonie and its tourism development
Our thematic newsletter on French-speaking tourism in Canada and inspiring examples.
READ MOREShedding light on resilience and its many facets
Our May 2022 thematic newsletter on organizational resilience with inspiring examples in tourism, especially in the context of overtourism and climate change.
READ MOREShedding light on social acceptability and public participation
Our thematic newsletter on social acceptability
READ MOREFocus on customer experience and package pricing
Our thematic newsletter on package deals and the customer experience in tourism
READ MORESpotlight on sustainable mobility and slow tourism
Our thematic newsletter on sustainable tourist mobility and slow tourism.
READ MOREShedding light on the quest for meaning in tourism and the socio-ecological transition
Our thematic newsletter on the potential of tourism to reconnect with the territory, its relevance in the context of socio-ecological transition and on the urgency of adapting to climate change. Read a guide on sustainable mobility for employers.
READ MORESpotlight on Francophone tourism and cultural communities in minority situations
Our thematic newsletter on French-speaking tourism and in cultural minority communities.
READ MOREFocus on collaboration, coopetition and the circular economy
Thematic newsletter on collaboration and co-opetition to achieve goals common to several organizations. Links with the circular economy, which requires working in partnership to give resources a second life.
READ MORE