Spotlight on Francophone tourism and cultural communities in minority situations

Editorial of August 9, 2022

Since the majority of Francophones in Canada live in Quebec, we tend to forget that more than a million of them live elsewhere in the country! Last June, I had the chance to visit New Brunswick and British Columbia, where Francophone and Acadian communities are very present. These trips made me realize that the Francophonie is an element of pride for many Canadians whose first language is not their mother tongue. Various institutions facilitate exchanges and better understanding between communities. RDÉE Canada is precisely working to promote the Francophonie in the tourism industry outside Quebec. Provinces such as Manitoba and Yukon play this card and promote Francophone cultural experiences among tourists and residents.

Moreover, it is our collective duty to no longer forget the 1.6 million indigenous people who live among us. We can welcome the growing openness to Aboriginal cultures noted by Quebec Aboriginal Tourism. In this regard, our team recently visited the exhibition Indigenous voices of today at the McCord Museum in Montreal, which highlights their knowledge and philosophies. A must see!

These meetings and sharing tend to be rooted in our lifestyle, which is good because it is also the essence of a tourist experience!

Aude

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Original TouriScope article

Francophone heritage and culture as drivers of tourist attractiveness

TouriScope has carried out several mandates for the Economic Development and Employability Network (RDÉE Canada), an organization dedicated to the vitality of Francophone and Acadian minority communities in Canada: strategies, business plan, training, etc. One of the flagship projects in this field is the Hello Canada, formerly the Corridor, whose website allows visitors to find experiences and services in Molière's language from coast to coast. See our short case study to find out more.

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Adapting your approach to the Aboriginal context

As a tourism expert, TouriScope collaborated with partners and representatives of First Nations to to adapt tourism development programs and tools that the Atlantic Canada Opportunities Agency (ACOA) uses. Tourism is indeed an opportunity for these communities who aspire to discover their traditions and their territory on their own terms.

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Elsewhere on the web

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Francophone tourism in the spotlight in Manitoba

La Francophone tourism strategy of the OGD of Manitoba is an inspiration for any cultural community in a minority situation. It is clear that the history and local Francophone and Métis cultures are a source of pride that deserves to be shared! Besides, see what does Riel Tourism, the organization responsible for tourism for Francophone neighborhoods in Winnipeg.

Travel Manitoba has fully understood the potential that Francophone cultural experiences represent, especially for the quality of life of French-speaking communities. Thus, its French-speaking tourism strategy is not only aimed at speakers of this language:”English-speaking tourists are also targeted (...), since they may have an interest in history (...)”. The targeted clienteles are therefore fans of authentic experiences and cultural explorers of any geographical origin.

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What to do in French in Dawson City?

Did you know that? Yukon is the 3rd province where French is spoken the most in Canada, after Quebec and New Brunswick: 14% of the inhabitants are bilingual. In order to fill up on tourists this year, the Association Franco-Yukonnaise has also obtained a budget from the federal government for a promotional campaign for Quebec customers. As for Discover Dawson City, nicknamed “Paris of the North” during the gold rush era, we like This web page that presents the activities offered in French in the city. Has your destination thought of doing the same for activities offered in different languages?

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Quebecers are more interested than ever in Aboriginal cultures and tourism!

Quebec Aboriginal Tourism unveiled a study on the interest of Quebecers in Indigenous experiences. Well, they would be more interested than ever in going to meet them. In the current context, deeply marked by the tragic history of boarding schools, tourism seems to us as an opportunity to live significant cultural experiences close to home while promoting the necessary reconciliation between peoples. Not to mention the fact that we greatly need their age-old wisdom to face the environmental challenges in front of us!

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