Focus on collaboration, coopetition and the circular economy

Editorial of June 14, 2022

At the crossroads between competition and cooperation, coopetition is a relational approach between partners or competitors that applies both at the level of destinations and at the level of operators.

In 2021, I had the chance to accompany five microbreweries in New Brunswick. I was quickly impressed by the strong spirit of cooperativeness in this sector, in which breweries regularly share their methods, their equipment and even their employees. Strategies that can also be linked to the circular economy!

According to my observations, a successful co-opetition is based on three pillars:
-A common issue or need (lack of workforce, attraction of visitors, etc.);
-Compatible values and a shared objective;
-A commitment from all employees.

At Touriscope, we also practice co-opetition with an organizational strategy consulting company, O Strategies. Over the years, we have addressed various challenges together. Thus, we co-created the ART strategic planning methodology. And recently, our teams met during an exercise presented below.

Coopetition makes it possible to pool efforts, reduce individual risks and activate collective intelligence. It lays the foundations for benevolent, enriching and respectful relationships between stakeholders in the same ecosystem. At the dawn of this new summer tourist season, I hope you all benefit from such relationships!

Camille

‍

Original TouriScope article

When 2 companies meet to discuss their shared challenges

Discussing with our counterparts the problems we face on a daily basis in order to shed new light on them, this was the objective of a summit organized between our team and that of O Strategies. Our two consulting firms operate in parallel in different industries with distinct expertise. We are not competing directly, but we have a lot in common! We share our experience concretely in this article, with lots of details about the Open forum method. Hoping to inspire you to do the same!

‍

Elsewhere on the web

Coopetition at the territorial level is spreading

Jamaica and the Dominican Republic join forces to advance their tourism development together. This example is cutting-edge because it is located on a national scale. However, collaboration between two or more territories for the promotion and development of tourism is becoming more and more common. This news reminds us of the raison d'être ofAcadia Experience, our long-time client, who has been promoting Acadian experiences and destinations in three maritime provinces for over 20 years. We also think of the association of several ATRs within Quebec Maritime. There is also the promotional initiative Coeur des Cantons, led by 3 contiguous territories, which was discussed in This article in summer 2020.

The circular economy at the service of our SMEs: the example of Drasca

‍

Here is a perfect win-win partnership! Drasca is a new food company that produces crackers from spent grains, a residue from brewing beer. Its partner, the micro-brewery Les Trois Mousquetaires, earns income from the sale of a material that it probably had to pay to bury. The municipality thus has less residual materials to treat, which also reduces GHG emissions. Another example would be that of manure from the Granby Zoo, which is recycled in the form of compost by a farmer in the region. These partnerships are part of the circular economy. These are called industrial synergies or symbioses. There are 3 types: the synergy of materials (what Drasca and the zoo do), the sharing of human resources (Here is an example in Charlevoix) and the sharing of equipment. There are plenty of opportunities for the tourism industry. To go deeper into the subject, Here is a great collection. The Quebec Ministry of Tourism has in fact made it the first axis of its action plan for sustainable and responsible tourism!

The art of inviting - a question of intent and clarity

We often hear that we need to put an end to working in silos and collaborate more. This is necessarily based on an extended hand, an invitation. Issuing this invitation, as well as receiving one, can be a source of stress. The Percolab invites us to take a moment to think about how we approach and write them - especially how to be clearer and more inclusive in order to create fruitful and harmonious collaborations.

The Percolab It also reminds us to accept that the guest has the right to decline.:)

‍

Our services

Surround yourself to serve you better

Did you know that? In order to meet the diversified and sometimes very specific needs of our customers, we surround ourselves with external collaborators with varied expertise, including:
- the customer experience
- digital transformation
- brand image and communication
- territorial planning
- public consultation
- etc.‍
We like to consider all sorts of partnerships. Indeed, we have twice worked with a team of experts in environment in projects for the recreational and tourism development of natural environments. And more recently, we started a mandate in collaboration with a consultant in museology and heritage ! Do not hesitate to contact us Contact about your projects and we will find the best way to support you! Learn more about our services here.