Enlighten your ideas
The best ideas are born from a change of perspective. Through our articles, we not only seek to stimulate your creativity and guide your decision-making, we also share with you concrete tools to develop your know-how.
Enlighten your ideas
Fans of authentic experiences
Tourist customer profile - A growing number of travelers are looking for authenticity. Who are they? How to adapt your offer? How do you attract them?
Read moreHarnessing the potential of the night in nature
Nature attractions are increasingly exploiting the tourist potential of the night: astronomy, sunsets, bioluminescence, culture, animated trails, etc.
Read moreFrom farm to fork, Slovenian success in sustainable agrotourism
Good practice - The Ljubljana Tourism Office has won its bet to make local products accessible in the restaurants of major hotels.
Read moreTowards new pricing strategies for attractions
Trend - Tourist attractions are inspired by revenue management in the airline and hotel industries: dynamic pricing, loyalty programs.
Read more3 trends for maritime and river tourism
These global trends, present both in Quebec and internationally, demonstrate the importance of the sector.
Read moreThe climate is changing, and you?
Tourism: New management models, diversification of the offer, support for innovation... so many strategies to adapt to climate change.
Read moreInspiration
The ABC of a seduction operation with residents
Local customers: how to attract this new tourist clientele coveted by businesses? 1- Understand their motivations 2-Review your offer 3-Communicate
READ MORE3 strategies to raise awareness of your sustainable practices and offers
Sustainable tourism: travelers are looking for sustainable offers, but lack information. 3 tourism strategies: positioning, package, certification.
READ MOREHarnessing the potential of the night in nature
Nature attractions are increasingly exploiting the tourist potential of the night: astronomy, sunsets, bioluminescence, culture, animated trails, etc.
READ MOREFrom farm to fork, Slovenian success in sustainable agrotourism
Good practice - The Ljubljana Tourism Office has won its bet to make local products accessible in the restaurants of major hotels.
READ MORE3 trends for maritime and river tourism
These global trends, present both in Quebec and internationally, demonstrate the importance of the sector.
READ MOREThe climate is changing, and you?
Tourism: New management models, diversification of the offer, support for innovation... so many strategies to adapt to climate change.
READ MOREKnowledge
Demystifying the use of digital traveller data
Destinations must compile and analyze data on current and potential visitors to their territory: issues, challenges and examples of good practices around the collection and management of customer data.
READ MORERethinking tourism performance in a sustainable way
Article sharing the various options for rethinking tourism performance in a sustainable way
READ MOREImpact of the pandemic on the outdoor activities of residents of the Maritimes
Results of a survey conducted by Touriscope in 2020-2021 - Analysis to help tourism players in the Maritimes in their 2021-2022 planning.
READ MORE2020 in retrospective - tourism trends and challenges
Importance of data, the need to reinvent oneself, strengthened trends, new coveted customers, HR challenges & health and safety above all.
READ MOREMaritime residents' 2020 travel intentions
Results of a survey conducted by Touriscope among residents of the Maritimes - Pandemic and travel behavior (travel intentions, budget, activities)
READ MOREInternational students, how do you recruit them?
Tourism workforce: International students in Quebec: Who are they? Where to find them? What are the procedures for the employer? How to seduce them?
READ MOREFans of authentic experiences
Tourist customer profile - A growing number of travelers are looking for authenticity. Who are they? How to adapt your offer? How do you attract them?
READ MORETowards new pricing strategies for attractions
Trend - Tourist attractions are inspired by revenue management in the airline and hotel industries: dynamic pricing, loyalty programs.
READ MOREKnow-how
How to properly design sustainable tourism products?
Explore the disconnect between intention and action in sustainable travel as we dissect obstacles and offer solutions.
READ MOREHow to develop good sustainable tourist mobility projects?
Faced with the numerous environmental challenges associated with private cars, how can we arouse the desire to travel differently?
READ MOREWhen 2 companies meet to discuss their shared challenges
TourScope and O Strategy, 2 similar non-competing companies, used the open forum method to be more creative in solving problems.
READ MOREConsulting residents, a must today!
2 reasons to consult residents: Orienting tourism development/evaluating perceptions and social acceptability of an activity or project
READ MORELoyalty, at the heart of the customer experience
Customer retention is a major challenge for small and medium-sized businesses. So why and how to stand out with an effective and attractive loyalty program?
READ MOREDevelop sustainable tourism through the business model framework
Does your organization want to improve its social and environmental performance? Here is a tool that will help you approach sustainability in a strategic way.
READ MOREPackage pricing, step by step
Our advice to support tourist operators in creating a package: creation, marketing, communication and partnerships!
READ MOREA successful survey in 5 steps
Strategic knowledge: Our advice for tourism organizations who want to conduct a successful survey in 5 steps.
READ MORE4 ways to extend your tourist season
Tourism and seasonality: 4 possible solutions to mitigate its effects and ensure the quality of the visitor experience.
READ MOREHow to do strategic intelligence without spending a week
Business intelligence: 3 good reasons to incorporate business intelligence into your schedule and how to do it effectively in 4 easy steps.
READ MOREHow can we promote the local culinary heritage?
Gourmet tourism: 5 priorities and recommendations based on the best practices of rural destinations renowned for their culinary tourism offer.
READ MORE6 simple marketing tips to bounce back during a pandemic
Marketing advice for tourism players: Anticipation of questions, adaptation of photos, reassuring messages, online booking and flexible policies are among the essentials.
READ MORELean, Six Sigma, Design Thinking and Agility: the inseparables of a successful customer experience
Best practice - All of these approaches can coexist and be adopted by tourism organizations looking to improve the customer experience.
READ MOREWhite Papers
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Updates
Touriscope adopts the CSR commitment
The commitment is the result of a profound collective reflection carried out in a few months.
READ MORE“Enclaireur.se”, our new common job title
The members of the Touriscope team have a new common job title that reflects the values of the company. The term “Scout” was chosen accordingly.
READ MORETouriscope continues to grow and consolidates its online presence
Touriscope announces the appointment of two employees, the appointment of a new shareholder and reveals a new website with more content relevant to tourism organizations.
READ MOREHidden meanings behind our illustrations
Our slogan and illustrations hide several symbols and meanings that represent the history, vision, values and offer of Touriscope, as well as our relationships with you.
READ MORETouriscope sponsors the 2022 Symposium of Sustainable Tourism Quebec
Supporting the organization was a matter of course since Touriscope has been a member of TDQ since its inception.
READ MORETools
Action prioritization matrix
This tool makes it possible to order priority actions among a multitude of ideas and to eliminate those that require a lot of effort for few results.
Read moreSustainable business model framework
Visualize your environmental and social impacts at first, then identify opportunities to make your business model more sustainable.
Read moreStakeholder matrix
This tool makes it possible to categorize the stakeholders of a project according to their interest and their power, in order to define the type of commitment they require.
Read moreLean Canvas
This tool makes it possible to verify the viability of a project on the market in a simple and visual way.
Read morePersonas
This tool makes it possible to refine the profile of target marketing customers or even the stakeholders of an organization or a project.
Read moreFOAR matrix
In addition to an FFOM, FOAR analysis (Strengths, Opportunities, Aspirations, Results) makes it possible to focus on positive points and to visualize the context of an organization or a project.
Read moreFFOM matrix
The Strengths Weaknesses Opportunities Threat Matrix (FFOM or SWOT in English) makes it possible to draw up a portrait prior to strategic planning.
Read moreNewsletters
Spotlight on the meetings and conventions market
Our thematic newsletter on the meetings and conventions market
READ MORESpotlight on collective entrepreneurship in tourism
Our thematic newsletter on collective entrepreneurship
READ MOREFocus on equity, diversity, inclusion, and accessibility
Our thematic newsletter on equity, diversity and inclusion (EDI)
READ MORESpotlight on recreotourism
Our thematic newsletter for the month of March 2024 on recreotourism
READ MORESpotlight on our year 2023
Our thematic watch bulletin, which looks at 2023, and the opal governance approach.
READ MOREShedding Light on the Regenerative Approach in Tourism
Our thematic newsletter for December 2023 on the regenerative approach in tourism.
READ MORESpotlight on sustainable products and services in tourism
Our thematic newsletter on product design is sustainable services in tourism.
READ MORESpotlight on experiential tourism
Our thematic newsletter on experiential tourism and inspiring examples.
READ MORE