CONTEXT
Experience Acadie's mission is to promote Acadian tourism operators in Atlantic Canada and to increase the competitiveness of the tourist destination. The territory covered is vast and there are many hats to wear. To face these challenges despite limited human resources, Experience Acadia turned to Touriscope.
APPROACH
To support the organization in its mission, Touriscope has carried out several mandates, including:
- The drafting of a three-year action plan
- The identification of marketable tourist packages
- Conducting satisfaction surveys with members
- Web content creation
- Performance monitoring
- Writing press releases
- Strategic intelligence including the writing of exclusive trend articles
- Regular support and advice
RESULTS
Thanks to this recurring support, Experience Acadie exercises stronger leadership with its partners and tourism players in its community. The result is increased competitiveness of Acadian operators and of the destination as a whole.
CREDITS
Photo: Festival acadien de Caraquet © Destination Canada / Matthew Vibert
POSTED
9/14/2020