A marketing plan for a digital cathedral

The Notre Dame de l'Assomption Cathedral, inaugurated in 1940, was transformed in 2019 into an interpretation center in order to ensure the preservation of its cultural and heritage value for the Acadian people. Managed by a secular non-profit organization, the Monument of Recognition in the 21st Century integrates digital installations, including an immersive multimedia show, to make the experience entertaining and educational. This unique offer gives the project a high potential for attractiveness among the local population, but also among Canadian and international visitors. In order to open it, the organization requested the services of strategists to assist it in its marketing.

In order to meet the objectives, MR21 needed a marketing plan. The plan filed:

- Based on trends in terms of supply and target customers
- Includes a review of tourism development actors and potential partners
- Contains a communication strategy adapted to the organization's business environment
- Concluded by a detailed marketing action plan with a timetable for the first year

Thus, the approach made it possible to identify the best marketing strategies to reach the target clientele, integrate all partners, help the interpretation centre become one of New Brunswick's leading tourist attractions and contribute to restoring the cathedral to its original vitality.