Nadège Domergue

Rather of the hybrid genre, I like projects that involve both parts of my brain, the creative and the analytical. For me, combining logic and emotion is inseparable and allows projects imbued with meaning and 100% in your values.

Meeting, exchanging, observing, validating in the field allows me, like an anthropologist, to understand situations and to immerse myself in problems. Then comes the settling with the customer where we identify, explore and experiment with possible solutions. Convinced that everyone is part of the equation, I like to involve the manager, the employee, the resident or the tourist in my approach in order to develop a product, a service, an experience that makes more sense for everyone and that is sustainable.

My training in tourism allowed me to acquire a thorough knowledge of the challenges of integrated tourism development, in addition to a solid research base. For me, the effectiveness of good business intelligence at the outset of the project is the key to effective, coherent and relevant future strategies.

To continue to innovate and be inspired, I am interested in various sectors of activity and am open to other approaches/concepts. I particularly like the outdoor and adventure tourism sectors, for which I promote eco-responsible approaches. This area of development for the future is my way of contributing to more committed and smarter tourism.