Helping a municipal museum attract visitors from outside

In order to meet the mandate of the Société des Musées du Québec (SMQ), which is to support museum institutions to improve their cultural tourism actions, the Touriscope team was asked to act as a coach at the Dorval Museum of History and Heritage. This approach made it possible to highlight the museum's concerns, but also the opportunities for development.

As part of this support project, representatives of the Dorval Museum received a bank of support hours. The sessions encouraged reflection and the stimulation of development opportunities. Between the support meetings, Touriscope and representatives of the Dorval Museum worked on various actions related to the promotion, governance and management of stakeholders.

Various recommendations were shared following the coaching sessions. The result was the creation of an action plan identifying the first steps to be taken to help transform the museum.