Find here the contents shared in our November 2021 thematic newsletter
Editorial of November 30, 2021
How can we work better together to exploit our data? This is the question that many tourism stakeholders ask themselves. I am noticing a growing awareness in the industry of the need to pool the data collected, whether about supply or demand. If only to avoid that the Google and Airbnbs of the world are the only ones to benefit from it... At the recent Attraction Québec Event conference, I attended a discussion table on business intelligence. Despite an openness to cooperation, two observations are obvious: the technological barrier and the lack of expertise.
To overcome this, could we focus our efforts on a shared vision and leadership at the level of each province?
In the cultural sector, let's welcome the creation of Synapse C, an NPO resulting from an initiative of the Quartier des Spectacles de Montréal Partnership and supported by the cultural, business and data science communities. We would have everything to gain from taking advantage of the expertise of Synapse C. She is also offering a workshop to develop a data strategy, organized by Éevements Attraction Québec at the beginning of next year! Faced with a complex subject like this, you must first of all be interested in it in order to better understand it.
Original TouriScope article
Demystifying the use of digital traveller data
The use of customer data at the territorial level is a subject that raises a lot of interest, but also questions and reticence on the part of organizations that promote or manage destinations. At TouriScope, we are very interested in this subject. (Re) discover Aude's analysis on this subject here!
Elsewhere on the web
Tourism Information Systems: new challenges
Quality information, updated in real time from several data sources: a dream that has become a must to ensure a smooth and consistent visitor experience. Quality, interoperability, monetization and governance are the challenges faced by SITs, these popular tourist information systems in Europe that aim to gather all tourist information in a territory and make it accessible to all. At a time when the Quebec Ministry of Tourism and its partners are working on a project of sharing tourist information in Quebec, This article and the issues it raises are current!
A new business intelligence tool for the cultural sector!
Data is effective strategic information, all the more useful when it is contextualized. But how do you know if a sales total or a retention rate is good if you don't compare yourself to a reference? Synapse C, an NPO dedicated to data valorization, is launching the Public C initiative. What is it? Focused on customer knowledge, Public C is a collective intelligence tool that will allow user organizations to consult their data and compare it with that of their peers. Since this inspiring initiative is only open to cultural organizations, we are beginning to dream of seeing a similar tool deployed throughout the tourism industry!
A guide to measuring tourism performance in a different way
How to integrate sustainable development into the measurement of the performance of destinations? This is a subject that is close to our heart at Touriscope and several examples of good practices have already inspired us. Today, the association ATD - Actors of Sustainable Tourism provides free a comprehensive guide to sustainable destination indicators : 10 challenges, 10 indicators and good practices. While some sections of the guide are more applicable to our French cousins, the best practices, the issues identified and the indicators remain absolutely relevant for any destination!
Effective data management for informed decisions!
How do you get the most out of the data collected? This is the question that Tourisme Gaspésie asked itself. ATR has access to a wealth of data that is subject to regular analysis, including digital marketing data and traffic data. Tourisme Gaspésie then commissioned Touriscope to produce a internal diagnosis in order to obtain a portrait of current customer data management practices. This diagnosis is an essential starting point for the establishment of an effective, structured and coherent data management process.
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Featured photo: Carlos Muza on UnSplash